Privacy Policy

Ajabu Wild Safaris (“we”, “us”) is the controller responsible for your personal information. We are based in Nairobi, Kenya. If you have any questions about this policy or how we handle your information, please contact us at info@ajabuwild.com.

We may collect your name, email, phone number, nationality, passport details, and travel preferences such as safari dates, group size, and dietary or medical needs relevant to your journey. Payment information is collected through secure third-party payment providers, and we do not store sensitive card details on our systems. We also collect basic technical information when you browse our website, such as your device and how you use the site (see Cookies, below).

We use your personal information to:

• Design, quote, arrange, and deliver your bespoke safari journey (this is necessary to perform our contract with you).
• Respond to your enquiries and communicate with you before, during, and after your trip.
• Meet our legal, tax, and accounting obligations.
• Improve our website and services, and — where you have consented — send you news and relevant safari offers (our legitimate interests, or your consent).

Our website uses cookies and similar technologies to give you a smooth browsing experience. Cookies are small files placed on your device when you visit our site. They help us remember your preferences, improve performance, and — where you allow it — show content relevant to your safari interests.

We use the following types of cookies:

• Essential CookiesRequired for the basic operation of our website, such as secure browsing and our enquiry forms. These cannot be switched off.
• Performance CookiesHelp us understand how visitors use our site, which pages are most popular, and how we can improve the experience.
• Functionality CookiesAllow us to remember your preferences, such as selected language, region, or travel interests.
• Analytics & Marketing CookiesHelp us analyze visitor behavior, measure the success of promotions, and show relevant safari offers. These are only set with your consent.

Non-essential cookies (performance, functionality, analytics, and marketing) are only set with your consent. You can manage or disable cookies through your browser settings at any time. Please note that disabling some cookies may affect certain features, including our enquiry forms or personalized recommendations.

We share your information only as needed to arrange your journey — for example with the trusted local guides, camps, lodges, and transport providers involved in your trip, and with secure payment providers. We do not sell your personal information. We may disclose information where required by law.

We operate in Kenya. If you contact or book with us from the European Union, the United Kingdom, or elsewhere, your personal information will be transferred to and processed in Kenya in order to arrange your journey. Where required, we take appropriate steps to protect your information when it is transferred internationally.

We keep your personal information only for as long as necessary to provide your journey and to meet our legal, tax, and accounting obligations, after which it is securely deleted or anonymized. Sensitive identity documents, such as copies of passports, are kept only for as long as needed for your trip and are then deleted.

We take reasonable measures to protect your information against unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.

Depending on where you live, including under the EU/UK GDPR and Kenya's Data Protection Act, you have the right to:

• Access — request a copy of the personal information we hold about you.
• Correction — ask us to correct information that is inaccurate or incomplete.
• Erasure — ask us to delete your information where there is no longer a reason to keep it.
• Restriction & objection — ask us to pause, or object to, certain uses of your information.
• Portability — receive your information in a portable format.
• Withdraw consent — where we rely on consent, withdraw it at any time.

To exercise any of these rights, contact us at info@ajabuwild.com.

If you have a concern about how we handle your information, please contact us first so we can try to resolve it. You also have the right to complain to a data protection authority — in Kenya, the Office of the Data Protection Commissioner; in the EU or UK, your local supervisory authority.

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.